IA / Content Audit

The brief of the project was to provide intuitive and useful ways for customers to engage or be engaged via the eBrochure. The eBrouhure will be capturing all information housed in the printed brochures and to be used across all models of MINI. At the beginning of the process, I started from content auditing and to sketch out some initial wireframe for the site.


Wireframes for each modules created for both desktop & mobile devices.


From UX to UI, creating some nice look & feel to the eBrochure according to the updated MINI branding & style.


Interaction video was created in Adobe Edge Animate for reference for developing the site. The eBrochure contains a slide-out drawer animation to navigate the users to different section of the page, colour selector for users to preview colour of the model or wheel etc, social aggregator was also implemented at the bottom of each eBrochure to showcase the lifestyle of owning a MINI.

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